The holiday season posed an excellent opportunity for Crown Royal to expose its higher-marque liquors to an already receptive audience. This site gave users the opportunity to answer three questions to find out "what kind of crown royal are you?". Using a 3D flash deck of Crown Royal cards, which were also sent out as keep-sake print pieces, members were also invited to pass along their recommendations to friends and family for the holidays.
From the beginning of the project, we knew there would need to be an engaging method of showing what is at it's core basically an intelligent quiz. After discussing the technology options with the lead developer on the project, Cesar Munoz, we thought 3D Flash would be a great way to have the cards flip through the air and give a higher level of flair to the quiz itself, while maintaining the class of the higher marque brand of product. Afterwards, we made a call to action simple and straight forward, with an option to delve further if the client wanted to continue their experience, though most would probably drop after.
Some beta user testing revealed our hunch was correct, people responded very well to the 3D flip and didn't find it jarring. Some more tweaking to the speeds of the transitions netted out to a great microsite experience.
To remain in step with the developed concept of cards and whiskey, all of the elements of the microsite seemed to be in a high-end lounge, including some ambient fire effect to imply comfort and charm. The user is invited by the visuals the experience the flavors of a higher marque whiskey.