LG joined in partnership with Netflix and was able to take full advantage of assets and talent for their marketing. Product focused digital video, homepage take-overs, banner ads and retail ads were needed.
An intricate re-compositing of the iconic "huddled" shot was position on top of the LG OLED television, and the "van flip" shot was re-created into a montage scene. The goal was connecting what you see and what you feel through the content.
The landing page for the OLED television was also overhauled to match the partnership. The key feature of the LG OLED is "perfect black", so Stranger Things was chosen as the key show, as a dark but interestingly colored show.