Whether it's an inbox full of donation requests or pledge drives on NPR, most of us are bombarded on a daily basis. This leads to compassion fatigue. We needed to find away around that with this campaign for Action Against Hunger. Instead of the guilt-inducing photography most people associate with non-profits, we opted for a more thought-provoking, conceptual approach. The ads certainly turned a lot of heads, including a few over at the New York Times.