Digital, Social, Retail
Five editions of the campaign have launched, and Seriously Professional still feels fresh and is going strong.
In 2015, LG brought the first-ever 21:9 Ultra-Wide aspect ratio monitor to market. It was a game changer. And after using it personally, I knew that if we put it in front of real-world professionals, they would agree.
So we reached out to Jessica Walsh, the partner of Sagmeister and Walsh, one of the most preeminent graphic design firms in the world. She agreed.
Next came content that was organic and sophisticated. The key was to develop assets that could be used in a mini-doc style, on the web, and also in a Retail.com setting.
Upon completion, a strong message was released into the digital and social wiles. It resonated so strongly that it was re-posted by AIGA and Wacom, gaining considerable awareness and engagement with the absolutely best target an UltraWide monitor could be for.
After the success of that campaign, many Seriously Professional talent have been interviewed since, with a new quarterly talent that focuses on different products and benefits being released. This consistency helps solidify the campaign message and took full advantage of LG's creation of the category.